Analysis and Evaluation of the Attractiveness of the Uk Market

The Apple TV: Analysis and evaluation of the attractiveness of the current UK market Executive Summary This report provides an analysis and evaluation of the three levels of the marketing environment for Apple TV and studies the attractiveness of the current UK market. It will consider the future success or not of the apple TV in the UK and from this analysis recommend the modifications and improvement apple should do.Most of the information in the report is based on market reports such as Keynote, Websites, Newspapers and finally the â€Å"Marketing an Introduction† (8th Edition) textbook (Gary Armstrong, Philip Kotler, Michael Harker, Ross Brenan; 2007) and the lecture slides provided by Michael Harker. The principal theories which were significant in the redaction of this report were the SWOT analysis and the PEST analysis. Results of data analyzed show that: †¢ Apple has a strong brand image and international popularity and makes large investment in research and devel opment. The television industry is radically changing with the appearance of a new type of television service, the internet television. †¢Apple TV has numerous and strong competitors. †¢Because of the strong position of its suppliers Apple suffers from the pricing pressure. †¢The Apple TV's price is too expensive. †¢The number of formats supported by the Apple TV is too limited. In conclusion we can recommend Apple to lower the price and increase the number of formats supported by the Apple TV. Apple should fabricate itself some of the Apple TV's components to be out of the pressure provided by its suppliers.Apple should also differentiate itself by increasing the number of Application downloadable for the apple TV and creating a special Touch screen working with the Apple TV. The reliability of this report is partially limited because it is concentrated on the study of the micro and macro environment. It is essentially based on secondary resources and some infor mation provided by non official and official website can be not impartial or not up to date. Furthermore Apple refuses to give too much information about the Apple TV and its finance. CONTENTS: Presentation page (p1) I)Executive Summary (p2) II)Contents (p3) II) Introduction (p4)III) Analysis and Interpretations (p4) 1) Micro-Environment (p4) A- The company (p4) B-The suppliers (p5) C-Marketing intermediaries (p5) D- Competitors (p5/6) D-Consumers (p6) 2) Internal Environment (p6) A-Employees (p6/7) B-Finance (p7) 3) Macro-Environment (p7) A-Political and economic (p7) B-Social (p7/8) C-Technologic (p8) D-Environmental (p8) E-Legal (p9) IV) Conclusion (p9) V) Recommendations (p10) VI) Bibliography (p10/11/12/13) VII) Appendix (p13) Introduction Created in 1976 by Steve Jobs, Apple Company is an American informatics multinational corporation which is headquartered in Cupertino, Silicon Valley.Best known for its skills in computers, Apple has diversified in recent years by venturing i nto the music industry and the mobile phone. Always attracted by new opportunities, Apple touches today with its Apple TV a market that it has never explored: the television. But is this new technology a good business idea and does this product have a chance to succeed in a country such as the UK? To answer this question and to give some advice and recommendation about the Apple TV this report will study its three environment level in the UK market.Every section provides an abstract rate which gives an approximate idea of the Attractiveness of the current UK market. Analysis & Interpretation I)The microenvironment First, this report will analyze the microenvironment which consists of â€Å"the actors close to the company that affect its ability to serve the customer†. (Gary Armstrong, Philip Kotler, Michael Harker and Ross Brenan; 2007, p) The company †¢These recent years Apple has managed to establish itself well in the world market. The company did not stop growing dur ing the last 10 years and became more and more efficient and competitive. Moreover, because of its exponential growth, opportunities are opening up to the organization such as the massive reinvestment in research and development. (Wikinvest, 2010) †¢Apple uses an effective advertising strategy and has a website easy to use, attractive, and informative. †¢Apple has an international popularity and a strong brand name which continue to increase the company in the world market. Rating: 8. 5/10 Suppliers †¢Apple requires each of its suppliers to meet the highest standards for all goods and services. Apple business environment is competitive and fast-paced.That is why their suppliers must understand this dynamic and be agile and flexible in responding to changing business conditions. (Apple,2010) †¢The most expensive components of the Apple TV are the processor A4 Apple designed and manufactured by Samsung (16. 55 dollar), the 8 GB flash memory products by Toshiba (14 dollar) and the chip supports from Broadcom Communications Wi-Fi and Bluetooth (about 7. 65 dollars). This doesn’t take into account the costs of research and development, product transport, logistics costs and even the marketing budget. cnet new, 2010) †¢With a net production cost of 64 dollars and a sale price of $ 99 U. S. , Apple's margin is not very important. We can also underline that Apple suppliers have a very strong position which can make Apple suffer of the pricing pressure. (macnn, 2010) Rating: 5/10 Marketing Intermediaries: †¢Apple Retail Stores: At the end of June of this year Apple had 293 retail stores open for business and during September Apple opened 24 new stores all around the world. In the UK there are 29 Apples stores. Besides during the month of June, store revenue increased 73% to $2. 78 billion and produced average store sales of $9 million. (postsateventide, 2010) †¢Others: Apple has also a large number of other retailers such as FN AC. †¢Apple has a large number of retailer which are efficient and provides the company an important revenue. Rating: 6/10 Competitor: †¢For this product, the search engine Google also launches into battle with its â€Å"Google TV†, designed by Japan's Sony and the U. S. Logitech. (BBC,2010) †¢Furthermore, in the United Kingdom the party may not be easy because of the success of TV offerings on the Internet, included in subscriptions providing triple play (broadband, TV, phone connection).ISPs Internet multiply the number of available channels and services: catch-up TV, VaD †¦ All at a competitive price yet (between 30 and 40 euros per month for the triple play). (oezratty, 2010) Companies such as SKY are well implanted in the market and don't stop growing and developing. (market report) †¢In addition Apple will have to deal with other products that already make the same type of services, such as game consoles lounge (Sony's PlayStation 3 and Xbox 360 from Microsoft). (macgeneration, 2010) †¢ In the U. S. there are also cases very similar to the Apple TV, that start-up Vudu and Roku California, where boxing Box, D-Link. If they are a success they may extend to the rest of the world including the UK. (popsci, 2008) Rating: 3/10 Consumer: †¢Apple is marketing to people who have a few characteristics. Most of the time Middle/Upper income folks ages 12-35 who are willing to pay a bit more for a better user experience. Its consumers are people who enjoy technology and in this case especially people who like to conserve a lot of digital photos or video. The prime target seems to be an iTunes user who is already used to the Apple concept. But because of the Hi-Def nature of the Apple TV, only a small percentage of this target audience will really buy one. Rating: 3/10 II)The interne environment : Employees: Apple employees are trained to have very strong technical knowledge and to be very efficient in order to deliver a high standard of consumer service. Despite this, these recent years have seen the appearance of numerous scandals especially about its China factories' employees.Indeed stories about employees' suicide (BBC, 2010), employees' poisoning (Macobservers, 2010) and the presence of children of fifteen years old as employees (telegraph, 2010) has greatly tarnished the company's image. That is why Apple has seriously reviewed the maintenance of its factories in China to avoid further scandals (note a contract signed by the employees in whom they undertake not to commit suicide). Finance: †¢As Steve Jobs says, the analysis of their quarterly revenue makes us understand why â€Å"Apple is now a $50 billion company†: The Company posted revenue of $15. 68 billion and a net quarterly profit of $3. 8 billion. (Apple, 2010) †¢Apple has moved more than 250,000 units since the device went on sale. (MacWorld,2010) Rating: 5/10 III) The macro environment: This analyze will finally end with a study of he macro environment which consists of â€Å"the larger societal forces that affect the micro environment. † (Gary Armstrong, Philip Kotler, Michael Harker and Ross Brenan; 2007, p) Political and economic †¢Analyzing the political aspect of its company we can see that Apple is a stable organization which is located in 31 countries. When it comes to the economy the company tries to adjust to the economic situation of their market. Today they have to face the crisis of 2009 which created unemployment and inflation, and has impoverished most of the population. †¢Unemployment in the UK now stands at 2. 45 million, following a fall of 9,000 in the three months to October but the inflation rate rose to 3. 2%. The UK is still very affected by the crisis. (BBC, 2010) Rating: 3/10 Social To study the sociocultural aspect of the macro environment Apple, many factors have to be taken into account †¢The population of the UK is ageing. Over the past 25 years, th e median age increased from 35 years in 1984 to 39 years in 2009.It is projected to continue to increase over the next 25 years rising to 42 by 2034. (statistics. gov,2010) †¢The culture aspect of the Apple TV environment is favorable to the success of this product because the today’s society wants always to have new technology that is more and more efficient and developed and most people will not be afraid to purchase a new technology. †¢Easy to use, their product seems perfectly adapted to this segment of the population which, while appreciating the new technology, is especially looking for product easy to use providing a simple and fun interface.Rating: 5/10 Technological †¢To improve the technology aspect of the macro environment, the company makes use of various technological innovations that help in increasing productivity and improving the quality of their products. †¢Indeed, the television industry is radically changing with the development of a ne w type of television service, the internet television. Users are now being delivered directly to TV sets in broadband-enabled households around the globe and are now offered with free-to-view television via their online ideo players, giving them more choice about how and when they watch (researchandmarkets, 2010). †¢After the failure of the product’s first edition presented in September 2006, Steve Jobs announced a second-generation version of the Apple TV in September 2010 which seemed to have many advantages compared to its predecessor. About a quarter of the size and one-third of the price of the original Apple TV, the new Apple TV dispenses with the PC/Mac link altogether, to provide a direct connection to the Web and a video download service is included. With its new product, Apple makes new improvements in online video. It puts at the disposal of users thousands and thousands of online video programs accessible via the iTunes store. The Apple TV is easy to use and prevents users from buffering, downloading, stuttering, or subscribing. (LOUDERBACK, 2008) †¢Moreover, unequal access to broadband means that viewing TV via Internet with a good level of image quality is only accessible part of the population. (Oezratty, 2010) Rating: 3/10 Environmental Because Apple knows that the ecological aspect of its production is very important to improve its image to its clients, the company uses Greenpeace as a way to recycle its polluting components (Greenpeace, 2007). Rating: 5/10 Legal And finally to switch with the law component of the macro environment Apple makes sure they comply with what the law states in the country and they respect the regulated standards of the country. In the UK Apple has to follow the EU anti-competitive laws: †¢Both UK and EU competition law prohibit agreements, arrangements and concerted business practices which prevent, restrict or distort competition. They prohibit businesses with significant market shares unfairl y exploiting their strong market positions. (out-law, 2010) Rating: 6/10 Conclusion Apple has an international popularity, a strong brand name and has considerably increased its fund in research and development. Thanks to this, most of their products have been a real success (IPod, IPhone †¦) But as Steve Jobs says the apple TV is still a hobby for the company which would like to succeed one day in the television industry, and today this product is still too weak to succeed in this market. First, the price (119? is too expensive at a time when the market has switched to the online rental. Then, most of the users will prefer to access directly to their music, films and photo with their computer using the Shortcuts to which they are used. Furthermore the Apple TV does nothing more than the box of an operator even if it is simpler with an interface that is clear and entertaining. Its possibilities are even less at some levels, since the formats supported are those dubbed by Apple: H. 624, MPEG-4, M-JPEG, AIFF, MP3, AAC, JPEG, GIF and TIFF (to mention only the main).This new market is highly competitive and Apple is not sufficiently differentiated to its competitors. Finally, the Apple's suppliers have a too important influence on the company. Final rate: 4/10 Recommendations Following the Marketing environment analysis and the conclusion some advices can be recommended to Apple. †¢Lower the price. †¢For broadband, Apple may just wait or target its bid on these target audiences that may already be well connected. †¢Apple may also overshadow all other competitors on the market by creating an application â€Å"Store TV† as the Iphone. Increase the number of format supported by the Apple TV including the divX. †¢Apple should fabricate for itself some of the Apple TV's component such as the GB flash memory. †¢Increase the number of Application downloadable for the apple TV including the Iphone's application †¢ Created a specia l Touch screen working with the Apple TV which could provide the user a manual photo or video retouching system. †¢Avoiding scandals such as the China's ones and being stricter about its foreign supplier conventions. References Book: Marketing an Introduction† (8th Edition) textbook (Gary Armstrong, Philip Kotler, Michael Harker, Ross Brenan; 2007) Websites: -(wikinvest, 2010) Research and Development excerpt taken from the AAPL 10-K filed Jan 25, 2010. http://www. wikinvest. com/stock/Apple_(AAPL)/Research_Development -(Apple,2010) Apple and procurement, 2010 http://www. apple. com/procurement/ -(postsateventide, 2010) Apple and law of large numbers, Robert Paul Leitao, July 31, 2010 http://www. postsateventide. com/2010/07/apple-and-law-of-large-numbers. tml – (oezratty, 2010) Apple peut-il reussir dans la TV? 25 august 2010 http://www. oezratty. net/wordpress/2010/apple-peut-il-reussir-dans-la-tv/ – (macgeneration, 2010) L’Apple TV, console masque, Jean-Baptiste Giraud, October 2010 http://friendfeed. com/uberapple/47cd4a0d/lapple-tv-console-masquee-macgeneration -(Apple, 2010) Apple Reports First Quarter Results http://www. apple. com/pr/library/2010/01/25results. html -(statistics. gov,2010) Fastest increase in the ‘oldest old’, Office for National Statistics; General Register Office for Scotland http://www. statistics. ov. uk/cci/nugget. asp? id=949 -(researchandmarkets, 2010) Internet Television: 2010 to 2014 – Analyzing How the Internet will Change Television http://researchandmarkets. net/reportinfo. asp? report_id=1343728&t=d&cat_id= – (Greenpeace, 2007) Tasty news from Apple! http://www. greenpeace. org/international/en/news/features/tasty-apple-news-020507/ -(Out-law, 2010) Competition law – the basics, based on UK law, updated in April 2010. http://www. out-law. com/page-5811 Newspaper: -(BBC,2010) Google and Apple heat up battle for TV screens By Maggie Shiels http://www. bc. co. u k/news/technology-11521742 -(BBC, 2010) Apple boss defends conditions at iPhone factory http://www. bbc. co. uk/news/10212604 -(BBC, 2010) UK inflation rate in surprise October increase http://www. bbc. co. uk/news/business-11764588 -(cnet new, 2010) New Apple TV may cost less than $64 to build, October 5, 2010 http://www. macnn. com/articles/10/10/05/could. prove. more. profitable/. -(Telegraph, 2010) Apple admits using child labour, Malcolm Moore, 27 Feb 2010 http://www. telegraph. co. k/technology/apple/7330986/Apple-admits-using-child-labour. html -(MacWorld,2010) Apple sales top $20 billion in fiscal fourth quarter, Oct 18, 2010, Philip Michaels http://www. macworld. com/article/154967/2010/10/4q_earnings. html -(Macobservers, 2010) China Factory Workers Claim Poisoning from Apple Products October, 2010, Jeff Gamet http://www. macobserver. com/tmo/article/china_factory_workers_claim_poisoning_from_apple_products/ -(popsci, 2008) BATTLE OF THE INTERNET VIDEO BOXES: NETFLIX VS. A PPLE TV VS. VUDU, Sean Captain, 2008 http://www. popsci. om/gear-gadgets/article/2008-06/battle-internet-video-boxes-netflix-vs-apple-tv-vs-vudu -(macnn, 2010) New Apple TV may cost less than $64 to build, October 5, 2010 http://www. macnn. com/articles/10/10/05/could. prove. more. profitable/. Reports: -(LOUDERBACK, 2008) JIM LOUDERBACK, Apple TV's Extreme Makeover, PC Magazine 27 no7 58 Je 2008 http://www. keynote. co. uk/market-intelligence/view/product/1276/digital-tv/chapter/1/executive_summary -(market report) Digital TV Market Report, 2003 http://www. keynote. co. uk/market-intelligence/reports/category/new-media Graphs: -Appendix1: The microenvironment

Taybeh Brewing Company

†¢Joint venture with Jordan †¢Sales promotion such as T- shirts, pens, caps †¢Beer festival †¢Sponsor a local team †¢Organize camps for people. TBC can make a joint venture with a company in Jordan, as that would bring down the import tax considerably. This way it can enter the Jordan market with lower prices and higher profits. To improve the sales within Palestine, it can market its product by distributing sales promotion items such as bottle openers, t- shirts, caps, pens and so. This marketing skill would not cost a lot to the company but is very effective. The beer festival â€Å" oktoberfest† is celebrated in Palestine by TBC. This should be continued for a lot of years ahead and all the local people and tourists should be given free beer. This way it will become a tradition in few years and TBC will have a lasting impression in everyone’s mind TBC can also be the sponsor for a local sports team. As for me in UK all I know about Aon is only through MANU. A lot of people get attracted towards sporting events and thereby this should help the company in a good way if they have their name up on one of the local teams. Palestine is a developing country and lot of riots have been happening in the country from few years. If the camps are organised for the needy people where basic requirements such as food and shelter are provided then it would help build public relations.

Discuss Christian Views on Contraception, Marriage and Divorce Essay

Explain Christian beliefs about contraception (6) Christians believe that God created humans and that humans should ‘grow in population’ and so therefore they should reproduce naturally and grow in numbers. The Roman Catholic church believes that contraception is immoral and wrong since they regard it as artificial and unnatural since it prevents new life and this is not what God intended humans to do. God wants use to be ‘fruitful and increase in number’ they believe that sex should not carried out with no intention to create new life. Christians believe that God made most humans fertile since God has destined for use to create new life; God has planned our life even before we were born and so some Christians believe we should not interfere with God’s plan by using artificial means. The Catholic Church believes the use of contraception is sinful. Yet in today’s society, some Catholics believe that it is important to believe in our conscience and so contraception may be acceptable. This is particularly the case, were The Church of England are not against the use of contraception as it allows a couple to think about when to actually have a child and so contraception results in the child actually being wanted and loved since we should ‘love thy neighbour’. Both churches agree that contraception is acceptable if it protects the health of the couple, i.e. it stops the prevention of HIV/AIDS and so in these circumstances contraception is acceptable. 1. Explain how a Christian marriage ceremony might guide a couple in their married life (6) Christians believe a Christian marriage has vows in front of God, therefore the fact that God is a part of the ceremony the vows are extremely important since the husband and wife promise to be with one another ‘in sickness and health’ therefore these vows brings the couple closer in relationships and they can support one another since ‘It will make a helper suitable for him’ therefore the ceremony Is an act to express their love for one another and the promises that they are willing to follow. The ceremony may guide the couple in life since once they are married the ‘two will become one flesh this shows that they will equally live amongst each other and they have equal values and they should and care for each other. Prayers are held in the wedding to ask for God’s blessings therefore this leads couples into a moral way of life. The exchanging of rings is symbolic of the commitment that they have for one another and that they will always support one another in their married life. 1. ‘God would never approve of civil partnerships.’ Discuss this statement. (12) Many Christians have different opinions about civil partnerships and whether God would approve it or not. Some Christians would argue that all people should be treated the same no matter who they fall in love with, the Bible teaches that equality is very important ‘neither Jew nor Greek’ and so civil partnerships should not be judged as immoral. The Bible teaches that God loves all people since it is his creation as God made ‘man in the image of God’ and so God will still love those in a civil partnership as the Bible teaches that God treats them equally. Some Christians would also argue that God created love ‘brought her to the man’ and so if God didn’t approve of civil partnerships God would not allow people to express their love. Some Christians believe that same-sex couples should have the same freedom to marry that other couples have since they should be treated equally and God welcomes his people with love and compassion. The Bible clearly shows that God not judge others and in fact, teaches to ‘love thy neighbour’. On the other Hand The Roman Catholic Church and Church of England is against Civil partnerships as they believe it is immoral and goes against God intention to grow in numbers and ‘multiply’ the fact that new life can be created from a male and a female partnership is acceptable however a couple with the same sex cannot create new life and so goes against God ‘man lies with a man†¦detestable’ The Church believes that God gave women and men separate roles in the family- the women should care for the children at home and so therefore a couple with the same sex would result in the child not being cared for in the correct way as intended by God- therefore to some extent God may go not approve civil partnerships. Overall I believe that God would not approve of Civil marriages but may accept that they occur in today’s society, the fact that God loves all his people no matter what race, sex or appearance- this shows God treats everyone equally . God gave humans their own conscience and so to some extent it is humans’ choice as to who they fall in love with and so I believe God may accept civil partnerships. Describe Christian beliefs about Divorce (6) Christians belief a marriage is a life time commitment amongst a couple. However there are different views about divorce. The Roman Catholic Church believes that divorce is immoral since during the couple’s marriage ceremony they have said vows to one another in front of God, the fact that they have promised to God that they will live together ‘in sickness and health’ shows that these promises cannot be broken, and if so, it is immoral ‘A man..be united with his wife.’. These Christians believe divorce is indissoluble. The Church believes the legal agreement is broken between a marriages but the holy agreement is not. But, the church understands that divorce can be painful and so the couple should be supported by community. Yet, the couple should try and work together to restore the marriage. Catholics sometimes annul marriages so they discount the vows made and in these cases it is acceptable. The Church of England does recognise that divorces may occur and so they should be cared for and supported by others, the church believes it has a duty to support the couple in times which are hard. The church believes it is important to try and restore the marriage in order to retain happiness and joy in society since the marriage ‘two will become one flesh’. If a divorcee wants to remarry, it is up to the vicar to agree to the marriage or not. ‘Women should always obey their husbands’ Discuss the statement. (12) To some extent, one would argue this statement is outdated since women’s roles are becoming just as important as men’s and the increase in emancipation of women shows that both men and women are treated equality. This is also shown in the Bible, as God mentions there are ‘neither Jew nor Greek’ therefore God loves and cares for women and mean just as much. And so women should not look up to men and be treated differently according to the Bible. The Bible teaches that both roles of women and men are just as important and they rely on one another to live a stable lifestyle and so this equality shows that women should not obey men. In fact the Bible teaches that all humans, including women, are given a conscience and they can choose right from wrong and so therefore women can choose whether to obey their husband or not as they have a free conscience. However, women should obey men to some extend as the man is regarded as the leader of the household and so needs respect and obedience in order to show man’s role in a household. The Bible teaches that that women should ‘submit to your husbands’

Is the human soul immortal Thesis Example | Topics and Well Written Essays - 2000 words

Is the human soul immortal - Thesis Example The combined effort of these three entities is required for the proper functioning of human life. Only the body is visible to us whereas mind and soul are invisible to us. This is because of the fact that body is made of physical things which are visible to us. On the other hand, mind and soul are invisible things even though we can experience the activities of these two things. The dual nature of body and soul was supported by ancient philosophers like Rene Descartes, Plato, Socrates etc. These philosophers believed that the soul is a non physical substance whereas body is a physical substance. Since soul is invisible, it is impossible for us to say accurately about what will happen to the soul after death. Science is keeping a meaningful silence in this issue even though it accepts the existence of mind and soul. On the other hand, only the religions are ready to answer the question with respect to the future of soul. Religious descriptions are based on beliefs rather than facts. I t is difficult to prove the religious beliefs or descriptions about soul scientifically. In short, the future of soul after our death remains a controversial topic or question. In my opinion, soul is immortal even though our body is mortal. This paper briefly analyses the immortality of soul based on the opinions of former philosophers like Plato, Socrates and Aristotle and also with respect to the some of the scientific facts available. Science says that energy can neither be created, nor be destroyed, but can be transformed from one form to another form. In other words, the total energy available in the universe is a constant. In all the activities we perform, energy is not destroyed, but transformed from one form to another. For example, a fan converts electrical energy into mechanical energy rather than destroying the energy. Soul is considered as an energy form by many people. This is because of the fact that it is difficult for our body to function properly in the absence of a soul since soul is the driving force of our body. If soul is an energy form, then there is no doubt about the immortally of soul even scientifically. Soul (Energy) which was in our body in one form could be transformed into another form after our death. In short, if science accepts soul as an energy form, it should accept the immortality of soul also. What will happen to the mind and soul if all the materials used in the making of our body were repalced with some other materials from another planet? It is difficult to answer the above question since we do not know the relation between body mind and soul. We do not know whether our body or the content of our body has any influence upon the making of our soul. Nobody knows whether life exists in other planets or not. If life exists, in other planets, what will be the nature of that life? How the body, mind and soul relationships will be there? Since science failed to give proper answers to all these questions, it is logical to believ e the words of religions with respect to the mortality or immortality of soul. Religions believe that soul is an entirely different thing which represents the Holy Spirit from god. Religions argue that human is the creation of God. According to Christian belief, God has transferred the Holy Spirit to human at the time of creation. In other words, God created the body of human from physical things and hence body will be destroyed after death. At the same time, God has given life to

Pomodoro, Ltd. Business Research Paper Example | Topics and Well Written Essays - 1000 words

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Argentina Essay Example | Topics and Well Written Essays - 750 words

Argentina - Essay Example The leader of grew up on the estancia in the province of Buenos Aires. Rosas led the Argentinean nation for 17 years from 1829 to 1852. Most historians describe his rule as tyrannical while others commended his contributions to the political structure and governorship of Argentina. The Rise of Juan Manuel de Rosas A significant proportion of Rosas youth was spent as a gaucho (cowboy) in the cattle country where he accumulated his fortunes. Rosas political ambitions began in 1820, as a caudilio when he led a section of gauchos in support of federalism. In the same year colonel Manuel Dorrego, the Buenos Aires governor, assigned Rosas to direct the provincial militia. In 1828 after the deposition of Manuel Dorrego, Rosas became the federalist leader (Lewis 46). Rosas confronted the Juan Lavalle, the new governor in 1829, and defeated him. After this, he became governor of Buenos Aires and became notorious for repressing his political opponents to quell competition. Political Exploits o f Juan Manuel Historians continue to argue over Rosas significance in Argentina’s development. Sarmiento, Mann and Stavans (9) indicate that Rosas was seen as a tyrant that was ignorant of existent laws and freedoms of liberals. To decrease the political wars he saw it sufficient to create an authoritarian regime. He negotiated with the native tribes to pacify their disagreements. In the beginning of 1830’s, Rosas was focusing on destroying the unitary (centralists) movement in Entre Rios and Cordoba. Rosas military friends Estanislao Lopez and Juan Facundo Quiroga were also emerging as political leaders (Lewis 45). Their accumulative military strength was allowing them to control activities in provinces and build local regimes. In 1831, after neutralizing the opposing force especially of Unitarios, he focused on the issues of Buenos Aires. Rosa used was ruling on behalf of wealthy ranchers and landowners. According to Lewis (46), Rosas policies promoted the policies o f these landowners. Rosas promoted the policies of estancerios. This was oppressive to the common citizens. As a caudilio of the western province, Facundo Quiroga political views were reflective of the conservative ideology (Sarmiento, Mann & Stavans 23). Quirogas early childhood is similar to Rosas since he had little formal schooling. He was short, well built with broad shoulders compared to Rosas who was moderate. Additionally, Quiroga has a shrewdness of character since he gambled his father’s proceeds in 1806. Quiroga did not appreciate the discipline and structure of military life, unlike Rosas. His military exploits depict him as being a fierce caudilio and won respect from exemplary battlefield performances. Both Quiroga and Rosa were strongly against the unitarist movement and formed military expeditions against them. Rosa had a low view of women and children especially of the unitarist movement. He was eminent for his intimidation tactics especially on the common fo lk as this was his technique of stamping authority. In contrast, Quiroga was very diminutive of the children and women of the unitarios but was more interested in the men (Sarmiento, Mann & Stavans 36). He saw the men could raise significant opposition against his rule and then saw it appropriate to execute them. This portrays that the two leaders had divergent opinions of women and children of the unitarist movements. A letter that Quiroga sent his wife, Dolores, shows he was considerate of the affairs

Review the theoretical relationship between market structure and bank Coursework

Review the theoretical relationship between market structure and bank performance - Coursework Example The relationship between the structure of the market and performance of the bank exists due to various reasons. For instance, there is the advice that company executives (specifically, the chief executive officers) acquaint the government and bank officials. Such advice is vital for establishing better pricing strategies and focusing on the income within a certain period. It is vital for the Chief Executive Officer’s undertake their usual duties considering the relation established between the market and performance of the bank. The main concern of this paper is to portray the relationship between the market structure and bank performance. Theoretical relationship between market structure and bank performance Market structure is a commonly used marketing term that gives a description of the level of competition that various business organizations lie under. There are two named variables of the market structure responsible for ascertaining a good relation between banks and mark et structures. To begin with, there is market awareness, used when measuring the assets of the banks in relation to the liabilities (Gelos & Roldos 2004, p. 41). They help ensure that the liabilities do not outweigh the assets. This is significant as it helps maintain the profits and financial statement of the banks. Market share is the second variable and acts as an element measuring the deposit of banks within certain periods. The performance of the bank brings about accomplishing banking activities, which are necessary especially when bank executives aim at creating better relations with the outside market. Since long time, people have had the urge to acquire more knowledge on operating business entities. They have also had concerns about the relationship between their businesses and the government. This is evident through the collapse of the privatised banks in Mexico (Graf 2013, p. 165). Top most leaders in any business industry should aim at ensuring that their businesses oper ate smoothly without much loss on the finance department. This is necessary in enhancing the relationship between them and banks. This is due the fact that hindering losses denotes a business operating in a situation where the activities generate more profits, necessary to be deposited in the banks. Individuals dealing with banking operations need to evaluate the performance of the activities undertaken within and outside the bank. Scrutiny of the external and internal banking factors is necessary. This is because it enables executive employees of a particular bank to acquire vital knowledge about overall bank performance. The relationship may also exist through an assessment the operations of business industries. This is crucial especially in a case where the executives demand to know what other businesses contribute to the banking sector. Effects of market structures on bank performance The existence of a good relationship between market structure and banks is an essential element in setting strategies for dealing with the action involving the setting of prices. The relationship has resulted in positive effects on banks. For instance, well-established market structures play the role of increasing finance due to the reason that the individuals operate through to accomplish set objectives. This then leads to an increase in bank finance as the business partners have to increase general savings. The reason why banks opt to relate to

Neoclassical and Impressionism Essay Example | Topics and Well Written Essays - 1250 words

Neoclassical and Impressionism - Essay Example The essay "Neoclassical and Impressionism" analyzes neoclassical artworks and artists of impressionism. Artists of this period defied some earlier artistic guidelines that entailed adhering to basic aspects meant to classify these images, but they kept the essence of being realistic in all their works. Consequently, this artistic period influenced diverse aspects besides innovations that marked its period and esteemed to date. Neoclassicism marked the onset of 19Th period movement that entailed strict adherence to austere linear design in expressing one’s ideas via artwork. Presently, numerous studies associate this period with architectural models, which by then involved, realistic drawing coupled with varied predetermined painting techniques. Therefore, the artists had to both apply and adhere to certain outlined rules, which was contrary to the impressionism period. This is because the latter besides realistic painting, it required artists’ varied and imaginative ski lls to convey the required message. Neoclassical epoch up to date marks the most remarkable phase in the European history. This is because of its various dynamic events, which characterized the period ranging from political to the empowerment of people’s economy in diverse ways. For illustration, military and political unrest that characterized the era aggravated by influential states while in pursuit of annexing lesser regions to strength their economies. Hence, this yielded to heightened rate of colonization that influenced other states. like Portugal to develop interest in Africa and US. This is because colonies besides acting as a sign of political power; they were principal source of industrial materials that boosted the states’ economic stability. Besides, economic stability in this era augmented due to the people’s literacy rise and marketing innovations as trade competition heightened among the party states. Studies associate this period with

Communication class Assignment Example | Topics and Well Written Essays - 500 words

Communication class - Assignment Example In the long run, such power produces dysfunctional behavior. The film The Lion King is replete with scenes that exhibit the use of coercive power. This is evident in the way Simba forcefully grabs the throne of Pride Lands and uses coercive power in his rule. Following the death of Musafa, Scar takes over the throne of Pride Lands. Under his leadership, he exhibits a high degree of coercive power. For instance, Zazu is confined to a bone cage singing while Scar lazily lies about chewing on bones ("Internet Movie Database").when Zazu complains of his predicament and mentions that he never experienced the same under Mufasa, Scar scolds him and reminds him that the law requires them never to mention Mufasa’s name. Meanwhile, as Shenzi, Banzai and Ed complain about scarcity of food and water as well as the refusal of lionesses to hunt, Scar solution to them is to eat Zulu. Thus, it is evident that coercive power results in an atmosphere of insecurity and fear. When Scar confronts and asks Sarabi why the lionesses had refused to hunt, Sarabi answers that the herds had opted to leave Pride Rock. She then compares him to Mufasa. This angers Scar, who cruelly hits Sarabi. This typifies the fact that coercive power reduces people’s satisfaction with their jobs and therefore leads to lack of commitment and general withdrawal. Another instance where coercive power is manifested in the movie is the scene of Simba’s arrives in the Pride Land to take his rightful throne. On his arrival, Simba confronts Scar, and demands that he steps down from the throne or fight. The use of the threat of violence clearly depicts the use of coercive power. Even so, Scar retreats back by prompting Simba to confess who was responsible for Mufasa’s death ("Internet Movie Database"). In this regard, Simba confessed that he was responsible for Mufasa’s death, though it was accidental. This prompts Mufasa to use coercive power so as to maintain the throne. Thus, he accuses

Health and Social Care Essay Example for Free

Health and Social Care Essay Introduction The aim of this essay is to review and learn about the perspectives of health and well-being, perspective measures and job roles, factors affecting health and well being, and to do a health promotion campaign. To do this we will look in books and on the internet to research each of these then once we have a good knowledge of them we will produce a campaign to teach to people on a health promotion topic. Defining Health I am doing first part of the essay on health and how people define it. To do this I will be handing out questionnaires and looking through my class notes and reviewing them. There are many definitions of health, but the way you define it depends on the person e.g. â€Å"Being without illness.† this means to have no illnesses or diseases, â€Å"Health is a state of complete physical, mental and social well-being and not merely the absence of disease or infirmity.† this statement is trying to say you don’t just have to have an illness to be unwell it also depends on your social and mental state, and how you feel about yourself (W.H.O. 1948), â€Å"Just being happy.† this statement is just saying your healthy if your happy with yourself and your life, â€Å"Health is the extent to which an individual I wear skirts or group is able, on the one hand to realise aspiration and needs; and on the other hand, to change or cope with the environment. Health is therefore seen as a resource for everyday life, not the object of living. It is positive concept emphasing social and personal resources, as well as physical capacities.† (W. H.O. 1986) etc. (All of these are from class notes) However these views have a negative and positive point side to them such as â€Å"Being without illness† which is negative, because it’s just saying, if you not injured or you don’t have and illness your in good health, but it also depends on a persons state of mind, and how the truly feel about themselves also this is a bit to straight forward, and in considerate of all the other aspects of health (PI.E.S.) because it just says it in a more scientific way (bio-medical – see the body as a machine). Another view on health is â€Å"Being fit. Being the correct weight and height for your age. Feeling well in your self† (Appendix 2) these is a positive and negative view on health because it sees the fact that you can be unhealthy but still be happy and feel good. Bio-medial Model of Health This model of health dominates all other models of health. The Bio-medical or scientific model of health is when you see the body as a machine, so if it’s broken it can be fixed by repairing the damaged part e.g. Car Person Car wont start Person feels ill Call garage Go to G.P. Service Examination Diagnosis Diagnosis Mended Treatment offered Car runs Feeling better (Health and social care ocr: a. fisher etc.: p 78) This form of health doesn’t focus on the mind or the social circumstance; it focuses on understanding how a disease works or how the person can be cured. An example of some one using this form of health care is when a doctor and other qualified people decide on a treatment or diagnosis for a patient, e.g. looking at medical tests and notes to reach a diagnosis. Also there can be a few disadvantages to this model of health e.g. it’s not as suitable for people with long term illnesses or people with disabilities because they can not always be cured, and this form of treatment can be quite intrusive because of tests etc., so some people may not like it and it may make them feel uncomfortable. Another disadvantage is that because it doesn’t look at the social aspects of the patient’s life they may not find the origin of the problem, so the person could become ill again. Social Model of Health This form of health is more about the origins of health in a social situation such as housing, social groups etc., and understanding where the problem started and finding a better way to test the situation for example cleaning the house for dust so it doesn’t aggravate a person’s asthma. Also due to this health model the mortality has dramatically decreased during the 20th century, because people have found the original source of the problem and done something about it and they did it so you can increase a person’s quality of life and decrease illness. However there are disadvantages to this medical model because finding and solving the problems can be hard and it ignores the biomedical model of health. Government Initiative Saving Lives: Our Healthier Nation For my health promotion campaign I’m doing smoking so this government initiative links into it. The aim of this government initiative is to improve everyone’s health, and the people who are severally affected in particular. By 2010 they want to †¢ Reduce the death rate from cancer in people under the age of 75 by at least 1/5 †¢ Reduce the death rate from coronary heart disease, stroke and other related illnesses in people under the age of 75 by at least 2/5 †¢ Reduce the death rate from accidents by at least 1/5 and to reduce the rate of serious injury from accidents by at least 1/10 †¢ Reduce the death rate from suicide and undetermined injury by at least 1/5 (Class notes) Due to these things the government brought in some measures to help deal with these problems which are tackling smoking which is one of the biggest causes of ill health along with alcohol, also to tackle sexual health, drugs, food safety, water fluoridation, and communicable diseases, to put more money in the NHS, local authorities and the government focusing on improving health. (Appendix 1) Illness impairment of normal physiological function affecting part or all of an organism. (http://uk.ask.com/reference/dictionary/wordnetuk/81070/illness) The Illness Wellness Continuum According to The Illness Wellness Continuum the less well you are the closer you are to premature death (as shown by the diagram above left = death right = high level of wellness). This also relates to the government initiative because the government wants to reduce mortality by reducing illness. Reviewing Questionnaires This is a graph to show the amount of people who took the questionnaire and are either service users or service providers. This graph shows the number of men and women who took the questionnaire, and as you can see the main amount of people who took the questionnaire were women. Stop Smoking Advisor The Stop Smoking Advisor works with patients in the community, to provide stop smoking support, treatment and advice set by local and national standards. A Smoking Advisor works with the Stop Smoking Specialists to give one-to-one and group support so their work means they have to travel all around the country to many different places such as health centres, hospitals, community buildings, working men’s clubs, Sure Start buildings etc. To give support and inform people about the dangers of smoking they may do a presentation or bring in videos for people to watch such as the NHS (National Health Service) smoking adverts on T.V., also the advisor may bring in graphic pictures to shock people and make them understand what they’re doing to their bodies’ e.g. The responsibilities and skills needed to be a smoking advisor are as follows: (http://www.jobs.nhs.uk/cgi-bin/vacdetails.cgi?search_db_no=2selection=911717227vn=2) Health Visitor Health visitors are registered nurses or midwives who work to promote good health, and prevent illness in the community. But spend most of their day visiting people in their homes and helping with tasks. Health visitors work with many different people in the community such as the elderly, disabled, and the long-term sick, and offers them support and advice to help people overcome their disabilities. Health visitors have many duties they need to do: †¢ Advising the elderly on health issues – telling people about proper care needed to maintain equipment e.g. catheter care. †¢ Advising new mothers on issues such as hygiene, safety, feeding and sleeping this is because a new mother may not no about all the responsibilities that come with a child so the will need to be informed. †¢ Counselling people on issues such as post-natal depression, bereavement, or being diagnosed HIV positive. †¢ Co-ordinating child immunisation programmes. †¢ Organising special clinics or drop-in centres. (http://www.learndirect-advice.co.uk/helpwithyourcareer/jobprofiles/profiles/profile429/) To be a health visitor, you should be able to do all these things: †¢ Be able to get on well with all sorts of people – this is because they work with a wind range of people in all different circumstances. †¢ Be interested in and aware of health and social issues –this is so they can communicate with all different sorts of people and be aware of any issues that need addressing. †¢ Have very good communication and listening skills – this is so the patient can trust the health visitor and in turn give better care. †¢ Be patient and persuasive – this is because it may be hard for people to do certain things or they may have learning difficulties which may hinder their care. †¢ Be able to understand body language and other non-verbal communication – this is so you can make the best of a situation by interpreting it. Also it may improve communication. †¢ Be responsible and be good time management – this is also to improve the relation ship between patients and the health visitor because if there late the patient may feel they are not wanted of no one has time for them. †¢ Be able to work on your own – this is because a health visitor mainly works on their own in homes so you need to be independent. †¢ Be mature and be able to deal with distressing issues. Training As a qualified nurse or midwife it is necessary to take a degree or postgraduate course in public health nursing/health visiting if you wish to become a health visitor. Courses last one year full-time or two years part-time and are available at colleges and universities throughout the UK. Courses use both the theoretical (studying subjects such as community practice and public health, counselling and social policy), and practical placements supervised by an experienced health visitor. Qualified health visitors are expected to keep their skills up to date through continuous development. A health visitor also runs immunisation programmes set by the local government initiative i.e. in certain areas different illnesses may be more prominent so they will have different vaccines to immunise them. Factors That Affect Health Factors that affect health can be this such as eating habits, exercise, life style, attitudes and prejudices’, income, physical factors, environment etc. but there are many different views that go along with them, so to see if these descriptions meet with what normal civilians think are right (compared to professionals) I am going to do two interviews with two different people and see if there social factors and financial factors go along with these professional descriptions. Financial Factors Income factors are probably one of the main problems with trying to get good health care, this is when you do not earn enough money to get the things you need to survive and be well. If you do not have enough money to get adequate health care you may become unwell, also if you are unable to afford things such as health food, housing, etc. it could increase your chances of getting ill. Also this may lead to the life changes or factors that affect your health, because you are unable to get what you want and need. Social Factors Social factors or social class are tied in with income because what group you’re in depends on how much you earn. Social circumstances contribute a lot to a person’s health because usually if you’re higher up the socio-economic ladder you will have more money and be able to afford better health care. These social factors also relate to family and culture. †¢ Family – how many people in your family, how they affect your life etc. †¢ Culture – how people live their lives such as following religions (for example Jehovah’s witnesses don’t allow blood transfusions) etc. Poor social and economic circumstances affect health and well being all the way through life. People further down the social ladder are usually twice as likely to be at risk of serious illness and premature death. (Appendix 15) Also in certain classes things such as smoking or binge drinking can be more usual than in other classes. For example: †¢ Children in a lower group are five times more likely to die from an accident, than those in a higher group. †¢ People in class five are three times more likely to have a stroke than someone in class one. †¢ Infant mortality is higher in the lower groups. And all this is mainly because they cannot afford better health care and housing, healthier food etc. (N, Moonie: p138) Life Style People see Life style a choice you make such as drinking sensibly or the practice of safe sex. However, it can be more complicated than that e.g. if you have a low income it may be harder for you to eat healthier than those people who can afford a healthier life style. This is because trying to live a healthy life style is expensive, especially health food because it takes longer to prepare, also if you don’t have a local store that sales heath food i.e. organic things with no preservatives it can be hard. Also due to many other factors such as up bringing, social factors etc. it may be hard to lead a healthy life according to the government views, because doing all the things you may need to do to keep healthy can be expensive so some people may not be able to afford it, also it can be hard to change you ways and if your set in a unhealthy routine you will only get more unwell. A recent survey says 46% of people agreed that there are too many factors out side a single person’s health. (N, Moonie: p123) Attitudes and Prejudices This relates to the preconceived ideal people have about each other and how they act around different people. Environment Factors Your environment is all the things around you that affect your health such as housing e.g. if your child has asthma and you have a dusty house it may aggravate the condition and make the child unwell. Physical Factors This factor is al about you physical state i.e. healthy according to the government guidelines and whether you have any physical disabilities. If you have a disability it may restrict you from accessing all the services you need. Regular strenuous physical activity has a protective effect for heart disease and stroke, builds bone mass, improves posture and helps control body weight. Physical activity can also improve mental health and well-being. (All of these factors are from N, Moonie: p131-145) Interviews First of all I chose two factors that affect health, which were financial factors and social factors, next I came up with eight questions (five on finance and three on social factors see Appendix 12). After creating the interview I arranged a time with two people and asked them my questions. I started both interviews by saying â€Å"all the information I get will remain confidential and it will only be used in my course work†. Financial factors: 1. Does income affect how you want to live your life? Both the people I interviewed believed they don’t always have enough money to live the life they want but for two separate reasons the first person said â€Å"my wages are not rising with rate of inflation† so this person doesn’t believe they earn enough with the cost of things in this country i.e. things cost more because of inflation. The second person said â€Å"some times I don’t have enough money to do the things I want e.g. go away on holiday with my friends. But I am unemployed at the moment so that doesn’t help† so the reason this person cannot afford the life style they want is because they are unemployed and are currently out of money. 2. Or how does your life affect your income? Both the people say their social lives and bills are too expensive so they don’t always have the amount of money they want. 3. What things do you feel you are unable to access due to your income? Person 1 – this person doesn’t believe they can access holidays etc. so in other words time to relax and get away. Person 2 – this person believes that they are unable to socialise some times because of their income and this is a major part of their life. 4. What things do you feel you are able to access due to your income? Both people feel they are able to access all the important and necessary things and the stuff they want to do for themselves. 5. Do you think your income affects your health in any way? Both believe that there income doesn’t affect their life in any major way. Social Factors: 6. Do you follow your friend’s example i.e. peer pressure? Person 1 – this person does the things they want to do when they want to do them and doesn’t follow their friend’s example. Person 2 – this person says â€Å"Yes, but not peer pressure† so they follow what their friends do but they don’t believe there being forced or persuaded to do something they don’t want to do. 7. Is your family a positive or negative affect on your life and health? Person 1 – this person thinks that their family are a positive affect on their life. Person 2 – person 2 thinks â€Å"Yes and no because my family are just annoying and stress me out, but the support me when I need it†. Like in most families some things get on each others nerves but when you really need them they are there for you. 8. Does your social class affect your life style or health? Person 1 – they think there social class doesn’t affect their life in any way. Person 2 – they think that it does because if they were higher up the ladder they would have more money and be able to do more of the things they want and need. In conclusion my primary research (the interviews) show that the definitions of the two factors I chose are correct and they say the same as the interviewees but in more detail. My definition gathered from research in books etc. â€Å"this is when you do not earn enough money to get the things you need to survive and be well. If you do not have enough money to get adequate health care you may become unwell† this is basically the same as what the interviewees said i.e. â€Å"Both the people say their social lives and bills are too expensive so they don’t always have the amount of money they want† so in other words both the definition and people say they don’t all ways have enough money do the things they like or access all the things they need. Plan (Appendix 19) Aims and Objectives In a group of three, me and the other people in my group did a presentation to a thirty-seven different people aged 15 18 in ten different groups about the dangers of smoking. At the beginning and end of each group we gave them a questionnaire to test their knowledge before and after and we took 12 samples of each from different groups to test if they had learnt anything. We found out that before they only had a basic knowledge about smoking and after they had a more extensive knowledge and knew about smoking and its dangers in better detail. We knew this because we looked at the sample of questionnaires and saw how in much more detail they answered the questions. So we must have had an impact on their knowledge and views. However, we didn’t change some people views on smoking because they were slightly arrogant and just believed their life was their life. Aims: To produce a presentation to inform people about the dangers of smoking and inform people on ways they can quit e.g. NHS help line. Objectives: †¢ To know what’s offered by the NHS to help quit. †¢ By the end they should be able to identify the 3 main diseases caused by smoking and some substances in a cigarette. †¢ Raise awareness that smoking kills. Key Tasks/Activities: To produce: †¢ Make and collect in before and after questionnaires about smoking. †¢ Take part in talking to the people at the presentation. †¢ Posters and leaflets. †¢ Handouts with second hand smoke, dangers etc †¢ Power point presentation with the main major facts about smoking such as second hand smoke, the dangers of smoking, withdrawal symptoms etc. also videos showing the dangers of smoking e.g. NHS adverts from T.V. and shocking things about smoking Results: What do you hope will change as a result of your activities? To help people understand the dangers of smoking and hope they change their behaviour as a result of the presentation. Measures: How will you measure if the described change is occurring? Has occurred? To measure my presentation and see if the desired results have happened I will look at the before and after questionnaires and see if there knowledge has improved. Evaluation Skills: Communication skills I think my communication skills were quite good as I took it in turns with the people in my group to talk to people however one of the other people in the group spoke a lot more than the rest. Also because I was working the power point presentation there was a barrier between us all, so people may not have opened up as much and spoken as much as they might have if it wasn’t there. Team Work and Work Load Yes I believe the work load and team fork was shared fairly. Also I think it was appropriate for the people in the group. Resources used We used quite a lot of resources such as books like Moonie and the NHS booklets also I’ve been on the NHS web site and looked at the stop smoking advice they give. Activities used The activities we used to show people about the dangers of smoking are handouts a PowerPoint presentation with videos and a large poster with lots of information on. Also during the presentation we had small discussions about the material and answered any question the people had. The Environment We did the presentation in a classroom with the others in our class but there was three different groups doing different things. One of the other groups had a loud video, which sometimes overpowered what we were doing and was a distraction. Also we had 2 change rooms at the start because the room was needed for a test by another class, so we had to move all the equipment and reorganise the set out. Health and Safety The only health and social issues I think there were was the electricity we had to use to power every thing however there were floor plugs with caps on and we weren’t messing about with anything. Also all the cables were hidden out the way so no one could trip over them. Were the Aims and Objectivities Achieved? Yes all the aims and objectives were achieved because we saw from the questionnaires that their knowledge improved and they knew the main diseases and more substances in a cigarette. Also we produced an interesting presentation. For example of questionnaires and to see if the people’s knowledge improved see (Appendix 17 and 18) Would You Do Anything Differently Next Time? If I were doing the presentation again I would use a separate room so there were no interruptions, and I would try and be more involved and speak more. Conclusion In conclusion there are many things that contribute to people health such as life style, attitudes and prejudices etc. and they affect different people in different ways. This is why we looked at them in detail first because if we didn’t fully understand all the things that affect health, we wouldn’t have been able to do an affective campaign.

The performance of Tanzania in international trade

The performance of Tanzania in international trade There are six main theories that govern international trade namely; classical trade theory, factor proportion theory, product life cycle theory, foreign direct investment theories, international production theory and internationalization theory. 1.1 Classical trade theory Countries gain if each devotes resources to the production of goods and services Ricardo (1817) in which it has an advantage Smith (1776). 1.2 Factor proportion theory Countries will tend to specialize in the production of goods and services that Hecksher and Ohlin (1933) utilize their most abundant resources 1.3 Product life cycle theory The cycle follows that: a countrys export strength builds; foreign production Vernon (1971) starts; foreign production becomes competitive in export markets; and Wells (1968, 1969) import competition emerges in the countrys home market 1.4 Foreign direct investment theories Market imperfections theory firms decision to invest overseas is explained as a strategy to capitalize on Hymer (1970) certain capabilities not shared by competitors in foreign countries 1.5 International production theory The propensity of a firm to initiate foreign production will depend on the specific Dunning (1980) attractions of its home country compared with resource implications and Fayerweather (1982) advantages of locating in another country 1.6 Internalization theory Internalization concerns extending the direct operations of the firm and bringing Buckley (1982, 1988) under common ownership and control the activities conducted by intermediate Buckley and Casson markets that link the firm to customers. 2.0 THE IMPORTANCE OF INTERNATIONAL TRADE The importance of international trade to a nations economic welfare and development has been heavily documented in the economics literature since Adam Smiths (1776) inquiry into nature and causes of the wealth of nations. This suggests that economies need to export goods and services in order to generate revenue to finance imported goods and services which cannot be produced indigenously (Coutts and Godley, 1992). The main indicators of a nations economic strength can be gauged from its gross domestic product (GDP), as this measure is an estimate of the value of goods and services produced by an economy in a given period (Tayeb, 1992). The notion that international trade can influence GDP has been explored by several economic theorists (Marin, 1992; Meier, 1984) and culminated in the export-led growth thesis. As export sales increase, other things being equal, the GDP of a nation will rise and provide a stimulus to improved economic well-being and societal prosperity. The way in which this relationship can be interpreted suggests that export performance has a stimulating effect throughout a countrys economy in the form of technological spillovers and other related favourable externalities (Marin, 1992). Export activities may exert these influences because exposure to international markets demands improved efficiency, and supports product and process innovation activities, while increases in specialization encourage profitable exploitation of economies of scale (Temple, 1994). Thus, the export-led growth thesis predicts export growth will cause economy-wide productivity gains in the form of enhanced levels of GDP. Another mechanism through which exports are connected with sustainable rates of economic growth is the balance of payments. The balance of payments constraint can be expressed as follows. In general, economic growth creates a variety of demands which cannot be satisfied solely by domestic output. The faster the rate of domestic demand, the more accelerated the growth of imports (Abdel- Malek, 1969). However, any excess of imports from one country to another, over and above exports requires the trade deficit to be financed by either government borrowing from overseas or drawing on the economys stock of assets. If this situation is sustained, it becomes vital for the home government to address the issue of such a trade imbalance (de Jonquieres, 1994; Hornby, 1994). Classical trade theory dictates that the extent to which a country exports and imports has a direct relationship to the trading pattern of the country with other nations. That is, countries are able to gain if they devote a certain amount of their resources to the generation of goods and services in which they have an economic advantage (Ricardo, 1817). Therefore, classical trade theory argues that a country generates goods and services in which it has an advantage, for consumption indigenously, and subsequently exports the surplus. It is for countries to import goods and services in which they have an economic disadvantage. Economic advantages/ disadvantages may arise from country differences in factors such as resource endowments, labour, capital, technology or entrepreneurship. Classical trade theory contends that the basis for international trade can be sourced to differences in production characteristics and resource endowments which are founded on domestic differences in natural and acquired economic advantages. However, over and above such a general insight into international trade, classical trade theory is unable to offer any explanation as to what causes differences in relative advantages. The factor proportion theory, in contrast to classical trade theory, is able to provide an explanation for the differences in advantage exhibited by trading countries. According to this theory, countries will tend to generate and export goods and services that harness large amounts of abundant production factors that they possess, and import goods that require large amounts of production factors which are scarce (Heckscher and Ohlin, 1933). Both of these theories stated above have been shown to be deficient in explaining more recent patterns of international trade. For example, the 1960s witnessed significant technological progress and the rise of the multinational enterprise, which resulted in a call for new theories of international trade to reflect changing commercial realities (Leontief, 1966). At that time, the product life cycle theory of international trade was found to be a useful framework for explaining and predicting international trade patterns as well as multinational enterprise expansion. This theory suggested that a trade cycle emerges where a product is produced by a parent firm, then by its foreign subsidiaries and finally anywhere in the world where costs are at their lowest possible (Vernon, 1966). Furthermore, it explains how a product may emerge as a countrys export and work through the life cycle to ultimately become an import. The essence of the international product life cycle is that technological innovation and market expansion are critical issues in explaining patterns of international trade. That is, technology is a key factor in creating and developing new products. Market size and structure are influential in determining the extent and type of international trade. While these theories are insightful, a number of modern international trade theories have emerged recently which take account of other important considerations such as government involvement and regulation. However, these theories make assumptions which detract from their potential significance and contribution to international business. For instance, they assume that: factors of production are immobile between countries; perfect information for international trade opportunities exists; and, traditional importing and exporting are the only mechanisms for transferring goods and services across national boundaries (Bradley, 1991). The market imperfections theory states that firms constantly seek market opportunities and their decision to invest overseas is explained as a strategy to capitalize on certain capabilities not shared by competitors in foreign countries (Hymer, 1970). The capabilities or advantages of firms are explained by market imperfections for products and factors of production. That is, the theory of perfect competition dictates that firms produce homogeneous products and enjoy the same level of access to factors of production. However, the reality of imperfect competition, which is reflected in industrial organization theory (Porter, 1985), determines that firms gain different types of competitive advantages and each to varying degrees. Nonetheless, market imperfections theory does not explain why foreign production is considered the most desirable means of harnessing the firms advantage. Dunning (1980) and Fayerweather (1982) have addressed this issue and developed what can be described as international production theory. International production theory suggests that the propensity of a firm to initiate foreign production depend on the specific attractions of its home country compared with resource implications and advantages of locating in another country. This theory makes it explicit that not only do resource differentials and the advantages of the firm play a part in determining overseas investment activities, but foreign government actions may significantly influence the piecemeal attractiveness and entry conditions for firms. This was extensively investigated by Buckley (1982, 1988) and Buckley and Casson (1976, 1985). Internalization theory centers on the notion that firms aspire to develop their own internal markets whenever transactions can be made at lower cost within the firm. Thus, internalization involves a form of vertical integration bringing new operations and activities, formerly carried out by intermediate markets, under the ownership and governance of the firm. 3.0 PERFORMANCE OF TANZANIA IN INTERNATIONAL TRADE AFTER JOINING REGIONAL TRADE PROTOCOLS. 3.1 Factors hindering performance of Tanzania in International trade Tanzania has not benefited as much as would be possible from the generous concessions offered by regional trade protocols. There are several factors that can be attributed to Tanzanias poor performance in international trade one of them being domestic supply constraints. Another factor is poor capacity to negotiate in international trade meetings due to lack of awareness. The issue of awareness is significant because successful participation in international trade matters requires knowledge of global developments in trade issues. Awareness helps to improve effectiveness of trade policy for Tanzania. Also, high level of awareness provides a benchmark based on which the effectiveness of agreements and negotiations can be measured. It has been revealed that many officials who represent Tanzania in international trade negotiations are not aware of some important regional trade protocol issues and thus fail to take advantage of preferences and opportunities that can increase the performance of Tanzania in international trade. Lack of awareness on regional trade protocols leads to poor performance of Tanzania in international trade. The table below shows the extent of awareness on regional trade protocols. Level of awareness among stakeholders on regional trade protocols Type of regional trade protocol Percentage of awareness SADC 18.3% AGOA 14.3% WTO 2.0% COMESA 9.9% EAC 2.0% EU-ACP 7.9% Source: Economic and Social Research Foundation (ESRF, 2008). The data above shows that the level of awareness on regional trade protocols among stakeholders is highest at 18.3% for SADC and lowest for WTO and EAC at 2.0%. These findings show that the level of awareness on regional trade protocols among stakeholders in Tanzania is very low and this hinders the performance of Tanzania in international trade and FDI. In most cases, the preparations for negotiations are poorly made, including poor consultation and coordination. Negotiators go in the negotiation table with a pre-determined position, a tendency that limits their flexibility to maximize gains from such negotiations. Another problem relates to insufficient analytical work before attending the negotiations. Another reason for poor performance of Tanzania in international trade negotiations is that the coordination of international trade is not centralized. For instance, negotiations and agreements for EAC are handled by the Ministry of Foreign Affairs and International Cooperation while those of SADC are handled by under the Ministry of Industry and Trade that is also responsible for all multilateral trade issues. Another reason for poor performance of Tanzania in international trade is that the private sector in Tanzania has limited participation in international trade negotiations. Also, the private sector in Tanzania is not involved in formulation of international trade policies , hence limiting their experience and level of awareness on international trade issues compared to other countries which involve their private sectors. For instance, Tanzania Chamber of Commerce and Agriculture (TCCIA), Chamber of Industry and Trade (CTI) and Tanzania Private Sector Foundation (TPSF) are not involved in international trade negotiations, thus limiting the performance of Tanzania in international trade. Due to poor preparation with regard to international trade, Tanzania fails to benefit from international trade agreements. The poor participation of the private sector in Tanzania in regional trade protocols is mainly caused by lack of financial and human resources. To deal with the issue of lack of financial resources among the private sector, the government sometimes includes delegates from the private sector in trade missions especially when the delegations involve high-level government officials. Recently, the government has started to involve the private sector in regional trade negotiations. For instance, the private sector was involved in the EAC negotiations from the very beginning. Also, although CTI was partially involved in the EAC policy formulation, their participation was limited due to lack of awareness and willingness on part of the government. 3.2 Performance of Tanzania in FDI after joining regional trade protocols Among the objectives of Tanzania in joining regional trade protocols is facilitating Foreign Direct Investment (FDI). Along with expansion of market opportunities, regional trade protocols encourage FDI because investors are attracted to larger market and may thus anticipate enjoying larger economy of scale. Investors take advantage of wider market and expect their investments to expand. The East African Community for example has put in place a shared investment policy among member states with harmonized investment incentives for investors. The performance of Tanzania with regard to FDI has been much effective especially during the 1990S when the country underwent privatization after Structural Adjustment Programs. The table below shows the performance of FDI after regional trade protocols; FDI inflows to Tanzania from various regional trade protocols in US$ Millions 2004 2005 2006 2007 2008 2009 EAC 54.1 22.9 6.9 12.5 94.4 3.3 SADC 122.1 70.5 139.3 181 513 17.6 AGOA 325 151.4 31.6 52.1 560 19.3 EU-ACP 677 86.7 95.8 183 106 36.7 Source: Tanzania Investment Centre (TIC, 2008) The findings above show that Tanzania has attracted FDI mostly through EU-ACP countries followed by FDI from AGOA and SADC. Thus, it can be generalized that EE-ACP and AGOA have been the main source of FDI to Tanzania compared to other regional trade protocols that Tanzania has joined namely; EAC and SADC. This can be explained due to the fact that the African countries have low capital formation. 3.3 Performance of Tanzania under AGOA Regime The performance of Tanzania in AGOA is poor compared to the performance of other countries. For instance, during the first year of AGOA, Tanzania exported goods worth $ 899,000, mostly agricultural and forestry, handicrafts, horticulture and fish products. On the other hand, Kenya exported goods worth $57.1 million mostly textiles and apparel. The main reason for this poor performance is because Tanzania delayed to register for AGOA. On the issue of investments from USA which is also part of the AGOA trade protocol, Tanzania has failed to register meaningful investments from the United States due to several factors such as; corruption, poor infrastructures, high electricity cost and bureaucracy. Another reason is complicated laws regarding land ownership surrounding investment projects. The table below shows the performance of Tanzania under AGOA compared to other countries that participate in AGOA namely; Uganda, Kenya, Nigeria, South Africa and Lesotho. The data shows that, besides Uganda, Tanzania has had the worst performance in AGOA. This shows that regional trade protocols have had little impact on participation of Tanzania in international trade. Trade under AGOA for selected countries 000 US$ (2000-2008) Country Total exports to US AGOA export Tanzania 16594 716 Uganda 7282 22 Kenya 120,421 74963 Nigeria 3636192 3366165 South Africa 2646359 831805 Lesotho 208756 206349 Total 8927183 5723216 Source: BOT (2008). 3.4 Market Access and Technical Assistance Tanzanias participation in the WTO issues is through the Least Developed Countries (LDC) group. The countries forming the LDCs group are eligible to receive the special treatment under the WTO rules so as to enhance market access. However, Tanzanias participation in WTO has had little impact on the volume of their trade due to low export volume. On the other hand, Tanzania has benefited from technical assistance through various initiatives such as; Joint Integrated Technical Assistance Program (JITAP), which involves UNCTAD, WTO and ITC. The objectives of such assistance were to improve the performance and capacity stakeholders to understand regional trade protocols. Special and differential treatment has been useful for poor countries such as Tanzania. 3.5 Performance of Tanzania in international trade after joining regional trade protocols. The tables below show the performance of Tanzania in international trade after four regional trade protocols namely EU-ACP, SADC, EAC and AGOA. The findings are shown in terms of exports made by Tanzania to other countries and imports made by Tanzania as shown below; Tanzania exports to different countries in US$ Millions 2003 2004 2005 2006 2007 2008 EU-ACP 226 241 214 362 432 474 SADC 22.3 15.1 13.8 18.4 21 51.3 EAC 22.4 32.8 28.7 40.7 43.6 40.8 USA 21.4 12.8 18 15.2 15.1 13.5 Source: Bank of Tanzania (BOT, 2008). The findings above show that exports from Tanzania to other countries have been mainly to EU-ACP countries followed by exports to EAC countries, SADC countries and to a little extent to the United States of America. This shows that regional trade protocols have had little impact on international trade in Tanzania because exports to EU countries have been there even before Tanzania joined regional trade protocols. Tanzania imports from different countries in US$ Millions 2003 2004 2005 2006 2007 2008 EU-ACP 367.1 514 413 344 389 391 SADC 139 179 196 194 221 211 EAC 87.8 108 101 98.9 107 97.8 USA 52.6 81.3 99.2 58.9 65 91 Source: Bank of Tanzania (BOT, 2008). The findings shown in the table above show that imports from Tanzania to other countries have been mostly to EU-ACP countries; followed by those from SADC countries, EAC countries and the United States. These findings again show that regional trade protocols have had little impact on international trade because imports from EU countries were there even before Tanzania joined regional trade protocols. 4.0 THE STATUS OF TANZANIAS IMPLEMENTATION OF REGIONAL TRADE PROTOCOLS Below is a description of the status for Tanzania in the following key issues regarding regional trade protocols. 4.1 Conformity to the WTO rules: Tanzania needs good and timely information about WTO decisions (and their interpretation) and a capacity to influence the new agenda of the WTO at an early stage. The WTO is member-driven and reacts only to member initiatives. 4.2 Import liberalization issues: This is a requirement that the country should comply with the WTO agreement on removal of trade barriers by cutting down tariffs and other non-tariff barriers. Tanzania has already complied with most of the Uruguay Round (UR) requirement on its imports licensing and tariff regimes. The remaining challenge is to transform such reforms into institutions by drafting legislation to support them. 4.3 Agriculture trade: Tanzania is in compliance with the negotiations and agreements on agriculture (subsidies and market access). However, the country needs to closely monitor the forthcoming negotiations on agriculture as the requirements could be tightened. 4.4 Treatment of Non-Tariff Barriers: Since Non Tariff Barriers (NTB) are varied by country own economic measures to control trade, an important issue is whether the NTBs contradict WTO rules. Another one is the extent through which NTB are source of trade disputes between countries. 4.5 Subsidies: As with NTBs, United Republic of Tanzania needs to re-examine all Government measures to see if they are in conflict with the new provisions on subsidies. 4.6 Anti-dumping rules, countervailing actions and safeguards: For formal compliance with the WTO, United Republic of Tanzania must see that the national and regional (EAC and SADC) rules and procedures on anti-dumping, countervailing, and safeguards are reformed to fit the WTO rules, and this appears to be underway. 4.7 Customs valuation and other custom rules: United Republic of Tanzania is fast thriving to complete its customs valuation reforms that should make it conformable to the WTO rule on customs valuation. According to the interview with the officials in the MIT, it is hoped that this exercise will be complete by July 2004. This also includes measures to remove the Pre-shipment inspection procedure to enhance efficiency in custom administration. 4.8 Trade Related Investment Measures (TRIMS): Under GATT 1947, investment law had not been central to its rules, and countries have been able to ignore the rules. Tanzania needs at least to be aware of the rules and its vulnerabilities if it does not adapt to them, given the wide variety of types of investment regime that are used by different countries. 4.9 Standards: International standards are becoming more common, and for countries, which have not yet set their own, adopting these at an early stage may be a particularly efficient step. An alternative for United Republic of Tanzania in a region like the EAC or SADC is to shift to regional standards. However; while this may be cost saving, it still leaves the future costs of adapting such standards when an international standard is eventually set. Notifications of regional standards have been made for the EAC. These need to be made by Tanzania because EAC is not yet a recognized region in the WTO. 4.10 Services: As there were effectively no minimum requirements for services offers in the Uruguay Round, Tanzania formally complied. But there will be much more pressure in the next round to make substantive offers. The WTO has made provision for technical assistance to be availed to the LDCs regarding services liberalization, but for Tanzania has not yet been a clear indication of the type of assistance to be requested. Yet, in future requirements for more offers for service trade liberalization, Tanzania, among other countries, may not have a benchmark upon which to make offers. Even where the WTO may offer one, it may not necessarily be suitable for Tanzania as least developed country. 4.11 Trade Related Intellectual Property (TRIPS): Tanzania must comply with the TRIPS rules within the 2003-2010 period. Tanzania has legal systems that are likely to be adaptable to the standard forms and so the costs of adoption to the TRIPS will not be substantial. 4.12 Government Procurement: There is no obligation to join agreement on Government Procurement, and a few developing countries have. Whether Tanzania should join depends on whether it wants to export to government purchasers who have joined the agreement, and whether it wants to give preference to any local suppliers who would be in competition with potential foreign suppliers. If a substantial proportion of a countrys government expenditure is financed by aid, there may be other constraints on its purchasing. 4.13 Labour and the Environment: There is no need for immediate action on labour or environmental issues to meet international standards (except for the existing environmental protocols and obligations under ILO Conventions). But there will be opportunities for Tanzania to use environmental arguments in trade negotiations, especially when such arguments are useful for some products. 5.0 MEASURES TAKEN TO IMPROVE INTERNATIONAL TRADE Several measures have been taken to improve the performance of Tanzania in international trade with regard to regional trade protocols. Such measures include seeking assistance from donors to facilitate international trade. Donors support regional integration programs and activities under COMESA and SADC and this has benefited members States including Tanzania. Among such donors include; United States Agency for International Development (USAID), GTZ, UNCTAD, UNDP and UNIDO. Also, the European Union is funding a number of projects aimed at improving international trade. Within EAC, projects aimed at improving international trade include; cooperation with UNCTAD, of ASYCUDA (automated system for customs data) and Euro trace. The European Union also supports international trade by offering EAC latest computer hardware, setting up internet networks and offering expert advice in preparing the region for Common External Tariff. EU also provides EAC staff with training regarding WTO matters for member. Support has also been offered to assist in developing the finance and Investment Protocol of EAC. On the other hand, USAID has also assisted SADC in the ratification and implementation process for the SADC trade Protocol. UNCTAD has provided technical assistance for the Trade Negotiation Forum process devoted to the preparation of the SADC trade liberalization program leading to the formation of the desired free trade area. Assistance has also been given to SADC by the Commonwealth Secretariat in such areas as development of a regional industrial policy. 6.0 CONCLUSION This study has analysed characteristics and status of Tanzanias participation in regional trade protocols and its impact on international trade. It also explains the rationale for Tanzania to join regional trade protocols, level of participation and performance in international trade. The study also highlighted issues affecting the performance of Tanzania in international trade. The study found that although Tanzania participates in many regional trade protocols, they have had little impact on Tanzanias participation in international trade. For example, majority of regional trade protocols in which Tanzania is involved had little participation of key actors because of poor participation of the private sector. Another factor is lack of proper trade policy. Other factors that affect the impact of regional trade protocols on the performance of Tanzania in international trade include; poor administration of trade negotiations and agreements, lack of a centralized mechanism to monitor, follow-up nor appraise the performance of Tanzania in regional trade protocols, and multiple handling of international trade issues by different departments/ministries which make it difficult. Another factor that hinder effective participation of Tanzania in regional trade protocols and hence, poor performance in international trade is lack of capacity and awareness of negotiation skills among representatives of Tanzania is regional trade protocols. Due to poor negotiation skills, Tanzania has failed to take advantage of opportunities that arise from international trade. Despite the fact that Tanzania is interested in regional trade protocols, pursuances of such interests are not linked to the objective of widening market access. Often, negotiators adopt a pre-emptive approach to negotiation making the whole strategy less flexible. In addition, the interests of Tanzania are actively negotiated but not actively realized on the ground during negotiations. From the findings above, this study concludes that participation and performance of Tanzania is regional trade protocols has been poor due to various hindrances especially due to poor export capacity and lack of market access due to quality issues Hence, most of the regional trade protocols in which Tanzania has participated have had little or little impact on international trade. 7.0 RECOMMENDATIONS From the findings of the study, the following are recommendations made;  ·Ã¢â€š ¬Ã‚  Tanzanian government should centralize issues related to regional trade protocols so as to enhance the positive impact of the trade protocols on international trade.  ·Ã¢â€š ¬Ã‚  The government should promote public debate and discussion in the area of international trade protocols.  ·Ã¢â€š ¬Ã‚  The government should intervene by offering training on negotiation skills so as to improve the performance of Tanzania in international trade.  ·Ã¢â€š ¬Ã‚  The government in collaboration with stakeholders should take measures to increase production so as to increase the volume of exports and hence, more participation in international trade.  ·Ã¢â€š ¬Ã‚  Regional trade protocols have high impact on attracting FDI, thus, the government should follow up on regional trade protocols for investment opportunities.